Meta Expands Advantage+ AI Ad Targeting Features
Meta Expands Advantage+ AI Ad Targeting Features
The Rise of Video in Podcasts
The podcast industry is undergoing a significant transformation as video becomes an increasingly dominant format.
YouTube Is Now Bigger On TVs Than Phones
YouTube is now bigger on TVs than phones
Meta Begins Testing Ads on Threads
Meta began testing ads on Threads in Jan 2025, marking a shift toward monetization. What does this mean for advertisers?
Retail Media On The Rise
Latest Developments in AI with the release of DeepSeek
IAB Ireland Highlights Benefits of Gold Standard Certification in New Awareness Campaign
Trust and Transparency - IAB Ireland Highlights Benefits of Gold Standard Certification in New Awareness Campaign
Core wins 5 Digital Media Awards
Core Wins at Digital Awards in Madrid and Social Media Awards in Dublin.
Two award ceremonies returned to in-person events this week, with Core teams winning at both the Irish based Social Media Awards (Sockies) and the European IAB MIXX Awards.
Zenith and Mediaworks Consolidate to Create a New Media Team at Core.
The move, which brings together a broad range of media specialities and a wealth of in-depth knowledge, creates one of the largest and most experienced media teams in the country.
Core collaborates with HSE on Latest Ad campaign – ‘You Never Know.’
HSE launches new campaign urging people to keep up public health behaviours that protect people at risk from COVID-19 and other viruses.
The Central Statistics Office (CSO) launches “Be Counted,” a campaign developed by Core encouraging everyone in Ireland to take part in Census 2022.
OUTLOOK 22 - Media Forecasts
May 2021 - Media report
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Sandra Alvarez and Jay Reid judge Global Effies 2021
Two judges from Core in Effies 2021