DV360 Launches AI-Powered Audience Personas for Irish Advertisers
TikTok Update AI Preferences for Users
Why SEO and GEO Strategies Should Always Put Users First
DV360 Introduces More Granular Audience List Reporting in the EU
Meta’s latest update: Andromeda
GSC Now Supports Custom Annotations in Performance Charts
How Google’s AIOs are Impacting Paid and Organic Search
New Competitive Dashboard on Meta
LADbible Rolls Out Irish CTV Channel on Samsung TV plus
IAB Tech Lab Launches Device Attestation to Combat CTV Fraud
IAB Tech Lab has introduced Device Attestation support to its Open Measurement SDK (OM SDK), enhancing transparency and fraud prevention across digital advertising. Learn more about this
Google Search Console Adds Query Groups in Insights Tab
Google has launched Query Groups in Search Console, giving brands new insights into topic clusters and performance themes. Discover why it matters for Irish businesses
TikTok Organic Profile Now Needed for Ads
TikTok is making an important change that advertisers need to know. Starting January 2026, brands will need an organic business profile to run ads
Google Ads Turns 25 – What’s Changed?
From a start-up in a garage to becoming the world’s largest online advertising company, Google has undergone a remarkable evolution in 25 years. We look at that journey
Sky Media To Manage Warner Bros Discovery Ad Sales In Ireland And UK From Jan 2026
New agreement brings together two major players in the broadcast and streaming markets.
The Guardian Brings The Filter To The U.S. In Affiliate Commerce Push
The Guardian’s “The Filter” is a product recommendation and affiliate commerce platform that essentially gives product recommendations and shopping guides.
OpenAI And Walmart Agree To Deal To Let Shoppers Buy Products Through ChatGPT
Walmart and OpenAI have announced a partnership that will shake up the Retail Media landscape.
Google Rolls Out AI Mode in Ireland
Google has officially rolled out its new AI Mode to markets across the world, including Ireland and several other European countries. While it’s still early days, the potential impact on search behaviour and brand visibility is significant.
Google’s New Sponsored Results Grouping
Google has quietly rolled out a new feature on its search results page that is already getting attention across the paid and organic world. We look at the impact for both channels
Google Drops Search Results Parameter: What Marketers Need to Know
In mid-September, Google quietly removed the option to view 100 results per page in its search results. Here's how it might affect your reporting
Google expands AI Max globally
Google has announced new features for AI Max for Search and Performance Max campaigns which sees the continued shift from manual campaign management to strategic oversight.