Sky Media To Manage Warner Bros Discovery Ad Sales In Ireland And UK From Jan 2026
New agreement brings together two major players in the broadcast and streaming markets.
The Guardian Brings The Filter To The U.S. In Affiliate Commerce Push
The Guardian’s “The Filter” is a product recommendation and affiliate commerce platform that essentially gives product recommendations and shopping guides.
OpenAI And Walmart Agree To Deal To Let Shoppers Buy Products Through ChatGPT
Walmart and OpenAI have announced a partnership that will shake up the Retail Media landscape.
Google Rolls Out AI Mode in Ireland
Google has officially rolled out its new AI Mode to markets across the world, including Ireland and several other European countries. While it’s still early days, the potential impact on search behaviour and brand visibility is significant.
Google’s New Sponsored Results Grouping
Google has quietly rolled out a new feature on its search results page that is already getting attention across the paid and organic world. We look at the impact for both channels
Google Drops Search Results Parameter: What Marketers Need to Know
In mid-September, Google quietly removed the option to view 100 results per page in its search results. Here's how it might affect your reporting
AI investment paying off for Google, according to latest Alphabet earnings call
TikTok ban back in the spotlight in the US
The Opportunity with Dynamic Creative Optimisation
Connected TV Is Redefining the Programmatic Landscape
Connected TV will be a strategic pillar for programmatic video planning in H2 2025 — particularly for clients looking to expand reach beyond YouTube while maintaining brand safety and attention metrics.
TikTok granted High Court approval to challenge €530m data transfer fine
TikTok granted High Court approval to challenge €530m data transfer fine. With regulators intensifying scrutiny on how platforms manage international data transfers particularly outside the EU, advertisers should stay close to how TikTok responds.
90% of AI Traffic comes from Desktop
Desktop now plays a crucial role in how users interact with AI-powered search tools. Brands that continue to prioritise mobile-only strategies may lose visibility as generative AI becomes more influential. Desktop currently drives engagement in the world of AI search, being proactive and aligning AI strategy to be more desktop focused even for brands who focus mainly on mobile for traditional search could give Irish advertisers a competitive advantage as the AI landscape continues to evolve.
Google’s Antitrust Cases and Why We’re Paying Attention
Google has lost two major antitrust cases in the U.S. Find out more about them and what it means for search in Ireland
OpenAI to release web browser in challenge to Google Chrome
Reuters reported OpenAI will release its own AI-powered web browser later this year. It will allow users to ask questions and receive concise responses
Instagram Content Will Appear on Google
Starting July 10th , Instagram will begin allowing public content from professional accounts to show up in Google search results.
Google’s June 2025 Core Update: What We Know So Far
Unlocking LinkedIn Audience Network (LAN)
Updated National Digital & AI Strategy
Reddit's New AI: Transforming Advertising
