The Cookie Crumbles As Google Dumps Privacy Sandbox
With the downfall of the Sandbox, clients and brands can continue to use existing tracking and tagging in place for targeting and conversion attribution across the web.
Digital News and the Next Generation: From Global Debate to Irish Opportunity
While social media is where younger audiences often encounter news, they still turn to established news sources to verify information.
Sky Media To Manage Warner Bros Discovery Ad Sales In Ireland And UK From Jan 2026
New agreement brings together two major players in the broadcast and streaming markets.
The Guardian Brings The Filter To The U.S. In Affiliate Commerce Push
The Guardian’s “The Filter” is a product recommendation and affiliate commerce platform that essentially gives product recommendations and shopping guides.
OpenAI And Walmart Agree To Deal To Let Shoppers Buy Products Through ChatGPT
Walmart and OpenAI have announced a partnership that will shake up the Retail Media landscape.
Connected TV Is Redefining the Programmatic Landscape
Connected TV will be a strategic pillar for programmatic video planning in H2 2025 — particularly for clients looking to expand reach beyond YouTube while maintaining brand safety and attention metrics.
TikTok granted High Court approval to challenge €530m data transfer fine
TikTok granted High Court approval to challenge €530m data transfer fine. With regulators intensifying scrutiny on how platforms manage international data transfers particularly outside the EU, advertisers should stay close to how TikTok responds.
90% of AI Traffic comes from Desktop
Desktop now plays a crucial role in how users interact with AI-powered search tools. Brands that continue to prioritise mobile-only strategies may lose visibility as generative AI becomes more influential. Desktop currently drives engagement in the world of AI search, being proactive and aligning AI strategy to be more desktop focused even for brands who focus mainly on mobile for traditional search could give Irish advertisers a competitive advantage as the AI landscape continues to evolve.
PayPal Launches Storefront Ads to Revolutionize On-Page Shopping
PayPal has introduced a new advertising format called Storefront Ads, designed to let users shop directly from ads.
WhatsApp to Introduce In-Platform Ads for the First Time Ever
WhatsApp has announced a major shift in its business model with the upcoming rollout of advertising features on the app.
Snapchat’s Newest Updates: A Makeover For Their In-Platform Analytics
Snapchat has recently announced a series of updates and new tools aimed at boosting creator engagement and enhancing performance insights across the platform.
TikTok unveils new AI powered tools at World Summit 2025
Amazon Launches Amazon.ie, Its First Dedicated Website for Ireland
Amazon has officially launched Amazon.ie, a new website tailored specifically for Irish customers. This move aims to provide a localised shopping experience, supporting both consumers and Irish businesses.
Meta AI Launches in Europe
In this week's Digital Digest, we look at Metas further push into AI with the company's rollout of its AI assistant. Meta AI is being introduced across Europe, but in a cautious, limited manner due to ongoing regulations.
EU continue big tech crackdown
The EU has this week further escalated its crackdown on tech giants, with Apple & Google both named this week for not taking sufficient measures to promote fair competition, protect consumer choice & increase transparency.
Meta Expands Advantage+ AI Ad Targeting Features
Meta Expands Advantage+ AI Ad Targeting Features
The Rise of Video in Podcasts
The podcast industry is undergoing a significant transformation as video becomes an increasingly dominant format.
YouTube Is Now Bigger On TVs Than Phones
YouTube is now bigger on TVs than phones
Meta Begins Testing Ads on Threads
Meta began testing ads on Threads in Jan 2025, marking a shift toward monetization. What does this mean for advertisers?
