PREDICT 24

At the start of every year, instead of putting forward a trends report, Core Research interviews 1,000 adults about the year ahead. The research explores the behaviours, which the public intends to engage in, and the expectations people hold about the year ahead.

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A team from across Core Research, Strategy and Data come together to look at some of these human, consumer and cultural behaviours, which will influence decision making in commerce, society and marketing.

This report explores 24 macro themes – events, which will influence politics, society and people – as well as 36 micro behaviours – everyday activities which inform how we live our lives.

This mix of expectations and behaviours provides us with a true understanding of predictions, defined by the people who create demand – citizens and consumers.

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